# Aphera Press Kit

Media resources, company information, and press materials for Aphera.

## About Aphera

### Company Overview

Aphera® is a powerful RAW photo editor built natively for Mac. Developed by [Latent Co.](https://latentco.co), it combines lightning-fast performance with an intentional, distraction-free interface designed for photographers who chase feeling over formula.

### Product Description

Aphera is the RAW photo editor built natively for Mac, with a from-scratch imaging pipeline and a workflow designed to disappear. It features film-inspired colors, handcrafted Looks, and professional color grading without the learning curve. Built exclusively for Apple Silicon, Aphera enables real-time editing of 100MP RAW files with instant response.

### Key Features

- **Film-Inspired Colors:** Handcrafted Looks library with authentic analog character, powered by modern color science and a custom imaging pipeline
- **2499 Image Formation:** Professional color grading system built from scratch, informed by cinema and film photography
- **Real-Time RAW Processing:** See changes instantly, even on 100MP files, thanks to native Apple Silicon optimization
- **Keyboard-Driven Workflow:** Edit entire shoots without touching the mouse
- **Project-Based Organization:** Each shoot is self-contained and portable
- **Advanced Culling Tools:** Star ratings, rejections, and custom groups for efficient photo selection
- **Cinema-Style Effects:** Grain, halation, and diffusion effects for authentic character
- **Non-Destructive Editing:** Originals always safe, edit fearlessly
- **Multi-Format Export:** JPEG, PNG, TIFF, HEIF in 8/10/16-bit

### Target Audience

Professional and enthusiast photographers seeking a fast, intentional editing experience on Mac. Users who value authentic color, efficient workflows, and native performance over bloated feature sets.

## Technical Details

### System Requirements

- macOS 15 or later
- Apple Silicon (M1, M2, M3, M4 or later)

### Supported Formats

- **Import:** RAW files from 100+ camera manufacturers
- **Export:** JPEG, PNG, TIFF, HEIF (8-bit, 10-bit, 16-bit)

### Availability

- 14-day free trial (no credit card required)
- Direct purchase from aphera.co

## The Team

### Ryan Carver

Ryan Carver has been making photographs and software since an early age. It came naturally, growing up in a household of Hasselblads, Mamiyas, and a Mac 128k. From those beginnings he's practiced creative outlets of many kinds, but his most natural medium is a text editor. After the wild creativity of Flash and HTML in the early 2000s, plus a stint at Google, he co-founded the webfont service Typekit, soon acquired by Adobe. There he brought Adobe Fonts to Creative Cloud, putting Typekit's library on every designer's desktop. In 2015 he began making his way back to photography by joining VSCO as head of product, guiding the release of their successful subscription service. But he missed building, so returned to code with Series, a photo layout app for iOS loved by photographers, and an excuse to work at the intersection of imaging and interaction design.

[website](https://ryancarver.com) · [mastodon](https://mastodon.social/@rcarver) · [linkedin](https://linkedin.com/in/ryan-carver)

### Naz Hamid

Naz Hamid is a designer, photographer, and writer. Driven by the early web, he explored blogs, dove deep in design portals and forums, and practiced it all with a triplet of sites: a blog, a photo blog, and a design portfolio. Design took hold and in 2000 he founded Weightshift, an acclaimed studio whose work shaped the visual language of a generation of digital products. From 2016–2018 he joined VSCO to redesign the iOS app, launch memberships, and lead design on creator-driven features — developing a deep fluency in how photographers think, share, and see. He has since worked as a Creative Director and founding designer for a range of companies, always drawn back to the intersection of craft and tools.

[website](https://nazhamid.com) · [mastodon](https://mastodon.social/@nazhamid) · [linkedin](https://linkedin.com/in/nazhamid)

### Juan Pablo Zambrano

Juan Pablo Zambrano is a Color Engineer by practice, a Chemical Engineer by education, and a Software Developer by chance. Growing up in a household of programmers, he was encouraged to chase every interest, from the arts to the sciences, while successfully avoiding a terminal for most of his life. That changed with image editing, which combined both sides. After learning the fundamentals from film industry experts, Juan Pablo realized the existing tools couldn't quite keep up with his vision. He began building his own, starting with 2499-DRT. What began as a personal solution soon powered hundreds of global projects — from Oscar-nominated shorts and television series to commercial campaigns for the world's biggest brands — and contributes to one of the industry's leading film emulation plugins.

[website](https://jpzambrano.co) · [mastodon](https://mastodon.art/@Jpzambrano)

## Company Information

### Latent Co.

Aphera is developed by Latent Company, a software company focused on building tools for creative professionals. Founded with the goal of returning joy to the creative process, Latent Co. creates intentional, focused software that enhances rather than overwhelms.

### Location

Made in California and Texas, USA

### Website

[aphera.co](https://aphera.co)

### Social Media

- Mastodon: [@aphera](https://mastodon.social/@aphera)
- Threads: [@apheraphoto](https://threads.com/apheraphoto)
- Instagram: [@apheraphoto](https://instagram.com/apheraphoto)
- Bluesky: [@aphera.co](https://bsky.app/profile/aphera.co)

## Key Facts

- Native Mac application built exclusively for Apple Silicon
- Custom imaging pipeline built from scratch
- Features the 2499 color system, used in Oscar-nominated films and major commercial campaigns
- Supports RAW files from 100+ camera manufacturers
- Lens correction profiles for hundreds of cameras
- Real-time processing of 100MP+ RAW files
- 14-day free trial available, no credit card required
- Team includes former product leaders from Adobe (Typekit/Adobe Fonts) and VSCO

## Brand Assets

For high-resolution logos, screenshots, and other brand assets, please contact press@aphera.co

### Brand Guidelines

- Company name: Latent Co.
- Product name: Aphera
- Tagline: "Raw editing for photographers who chase feeling over formula"
- Aphera® is a registered trademark of Latent Company

## Press Contact

For press inquiries, interviews, review copies, or additional information:

- **Email:** press@aphera.co
- **General inquiries:** hello@aphera.co

## Additional Resources

- [Homepage](https://aphera.co)
- [About the Team](https://aphera.co/about)
- [Documentation](https://aphera.co/docs)
- [Changelog](https://aphera.co/changelog)
- [Video Walkthrough](https://youtu.be/4-9TDv4MZX8)
